In the Internet era, people are increasingly using their devices to cheer up, shop, and just relax. We are already used to buying online instead of going to the store — watch a movie at home instead of going to the cinema, etc. Especially during the holidays, weekends, or when offering discounts, people rush to buy online, play online, etc. As a result, many websites experience crashes or serious web traffic spikes. The question is, why did this happen?
It’s because these sites were not ready for so many requests.
Below we will examine why most sites are not ready for web traffic spikes, whether it is possible to plan for it and more.
In addition, WishDesk experts work on a highly efficient web service, which means that you will get the maximum benefits in half the time. If you have ideas for cooperating with us, just contact the WishDesk development company.
What are web traffic spikes and why do they happen?
The last two months have been alarming for many site owners, as their sites could not withstand the number of users. High traffic is a problem that is relevant not only during the quarantine period but also during sales and holidays.
Everyone knows that it is not only hackers are dangerous for sites, but also large traffic fluctuations. High traffic is certainly a good thing because it means more visitors on site who can become your customers. However, if your site is not optimized for high traffic, then you may encounter spikes.
web traffic spikes
Have you ever asked yourself how large websites handle the traffic? Indeed, the larger your site, the more conversion you need to process, and the harder it is to do. In order to cope with this, large websites must have powerful servers and a well-functioning system for monitoring spikes in traffic — at a minimum.
Web traffic spikes are when the number of requests for your product or service increases or decreases very sharply.
How much traffic can a website handle
Do you know what the maximum traffic your site can handle is? If you don’t know then we suggest you find out. Below we show you one way to do an approximate calculation.
We will give you step-by-step instructions on how to measure the maximum number of visitors that can be simultaneously on your site. Let’s go!
Step 1
Go to your Google Analytics to find out the average value of clicks.
Step 2
To find the average number of clicks you should:
enter Google Analytics – click to Audience – further click to Overview – there you will see the average number of pages per session.
For example, your session lasts 4 minutes and 7 seconds, and the number of Pages/Session is 3.72.
4 * 60 = 240
240 + 7 = 247 seconds
247 : 3.72 = 66 seconds
66 : 60 = 1.1 click
These results, i.e. 66 seconds, meaning that the user clicks about 1 time per minute.
Step 3
Next, we take the capacity of your server — for example, 97 requests/second.
97 * 60 seconds * 1 (number of clicks per minute) = 582
5820 is the maximum number of simultaneous visitors on your site!
Ways to handle website traffic spikes
1. Check the site capacity in advance
You must know your enemy to win!
Be ready to jump in high website traffic – you need to understand the maximum traffic level that your site can withstand. Do you know how much traffic a website can handle? Hire dedicated development team that can test your site capacity. The maximum amount of traffic is different for each site and depends on various factors, such as hosting, site content, etc.
Scaling up capacity in advance allows you to simulate spikes in traffic. This helps you measure the maximum number of visitors who can simultaneously work on your site, and see how your site works under the conditions of the greatest load.
2. Use a content delivery network (CDN)
High website traffic fluctuations lead to server failures. To prevent you from having problems with the server, just make sure that your variable traffic does not affect the server. This can be done using the CDN.
The main task of CDN is to accelerate the speed of content delivery regardless of the user’s location and ensure uninterrupted traffic.
3. Do a ZIP compression on your site
If traffic jumps have already occurred on your site, then your main task is to manage bandwidth usage. Later all files unpack on the user side.
Such actions will help reduce the pressure on your server, and therefore increase the speed of loading the site. You can use ZIP compression to help compress your code.
4. Choose an appropriate hosting
Сhoosing the right web hosting support is like the land on which you build a house, the soil for your site. And for the house (site) to be ok for a long time, this foundation must be solid and reliable.
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