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It was a year of shared experiences. Memes became the universal language, self-care and technology found their places in our hearts, and the culinary scene delighted taste buds. From a historic lunar landing to economic triumphs, India held the world’s attention. Amidst the fervour for cricket reaching local peaks, our movies, sports teams, actors, athletes, and tunes made waves worldwide.
Google has come out with its year in search report for 2023, which includes the top 10 memes in India. Check them out here…
Bhupendra Jogi meme
The Bhupendra Jogi meme took the internet by storm in 2023, featuring a hilarious and relatable character who quickly became a symbol of everyday struggles and triumphs. This meme also united people through shared laughter. It started with a short clip from an election video where the interviewer asked a man — who claimed the roads in Madhya Pradesh are better than those in the US – the places he has visited in America.
I am obsessed with this#INDvsENG #PAKvsBAN #AFGvsL #bhupendrajogi pic.twitter.com/WHOgQk4doF
— Shubham Rathod (@ImShubham__45) October 31, 2023
Moye Moye meme
“Moye moye,” brought an element of unpredictability to the meme scene. Each reel, Tiktok and video shared on social media hit all the right chords with the audience where they could relate to something tragic or sad or embarrassing. The phrase ‘Moye Moye’ originally came from a Serbian song, ‘Džanum’ and translates to ‘my nightmares’ The song portrays a person at their lowest emotionally, with lyrics conveying despair. However, what the internet did with the meme was anything but.
This is true 😂#moyemoye
pic.twitter.com/WmwI1RISzn— Zain Ali (@_zaha2021) December 8, 2023
‘Just looking like a wow’ meme
“So beautiful, so elegant, just looking like a wow” emerged as a charming and versatile expression, turning ordinary moments into extraordinary ones. From fashion fails to unexpected acts of daily life or if you’ve recently browsed through Instagram Reels, there’s a high likelihood you’ve come across the catchphrase, “So beautiful, so elegant, just looking like a wow!” Influencers took to it, Bollywood celebs like Deepika Padukone and Ranveer Singh adopted it and practically everyone around you used it. The comment, however, came from a store owner in Delhi’s Tilak Nagar and turned into a viral trend.
‘Aayein’ meme
A video featuring Aditya Kumar, a sixth-grade student from Bihar gained widespread attention on social media, thanks to his entertaining responses when questioned about his favourite subject. Aditya’s humorous declaration of “Aayein” has evolved into a viral meme, eliciting laughter across various social platforms. The meme introduced a cultural flair to the world of humour, portraying a character that encapsulates the spirit of Indian colloquial expressions.
‘Aukaat Dekha Di’ meme
The “Aukat dekha di” meme became a popular phrase, capturing the essence of surprise and unexpected revelations. The humour in “Aukat dekha di” lay in its ability to encapsulate the element of surprise and keep the audience amused.
‘Only in Ohio’ meme
A rising trend involves labelling enigmatic pictures and videos with the phrase “Only in Ohio.” Originating from a 2016 joke about an “Ohio will be eliminated” bus announcement, this meme has gained traction. People now share peculiar photos and videos with captions like “only in Ohio” or “can’t even, in Ohio,” suggesting a perception of Ohio as a state where bizarre and eerie occurrences take place.
‘The Boys’ meme
The Boys meme brought the world of superheroes into the meme culture, highlighting the lighter side of heroism. Fans of “The Boys” created reels and memes that featured a group of boys in various poses and situations. The boys meme is often used to describe a group of friends or a group of people who are up to no good.
If you’re from #Cleveland…
you already know shit like this happens all the time 👇🤣 #onlyinohio https://t.co/xKlrITTeOv pic.twitter.com/HZ5HB2FC58
— I’m From Cleveland (@ImFromCle) February 25, 2023
Boys are always kind #theboysmeme #meme pic.twitter.com/i6aLUVChjP
— Tweet Thief (@nomel844) January 22, 2023
‘The Elvish Bhai’ meme
The Elvish Bhai meme has introduced a surreal sense of humour to the meme scene. Presently, a man is gaining internet fame for commenting on the YouTuber and winner of Bigg Boss OTT season 2, Elvish Yadav. You might be familiar with the guy’s video. “Arrey Elvish bhai key aagey,” was the statement that is creating a significant buzz on various social media platforms, including Instagram, Twitter, Facebook, and Reddit.
‘The Waffle House Has Found Its New Host’ meme
‘The Waffle House Has Found Its New Host’ meme, is a lighthearted attempt to spark something fresh. No intricate meaning here – it was playfully introduced by YouTuber Jonny RaZer, who playfully shared it across social media. Like many short-lived memes, it’s expected to fade quickly, providing nothing more than a playful and whimsical phrase.
gm (he is real) #smurfcat pic.twitter.com/dzR72xjYe4
— Real Smurf Cat (шайлушай) (@smurfcateth) December 3, 2023
‘Smurf Cat’ meme
The Smurf Cat meme quickly won over internet users with its charming and comical portrayal of feline behaviour. Depicting a cat painted in blue resembling a Smurf, the meme cleverly blended cat cuteness with unexpected pop culture references. For the uninitiated, the creature resembles a miniature blue Smurf with cat facial features wearing a mushroom as a hat. The image shows the creature strolling down a tree with a deceased snail. The distinctive black-beaded eyes of the blue cat are easily recognizable in the comments sections of these platforms.
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