5 MAIN REASONS WHY PEOPLE LEAVE YOUR WEBSITE

You have made every effort to create your site, its design is perfect, and everything seems to be in place…However, visitors enter and leave your site without interacting with it. If you don’t understand why people leave your website, then our blog today is for you.

Make sure your site is set up well. Below, our web development company will show you 8 of the most common reasons why people leave your website. Try to fix them to decrease the bounce rate and get more traffic.

What is the bounce rate?
The bounce rate is an indicator of your visitor satisfaction. The higher the bounce rate, the worse it is for you because it means that the visitor didn’t find what they wanted on your site. This can often be due to a lack of necessary information or because your site is too complex and has inconvenient navigation.

What is the bounce rate?
How to calculate the bounce rate?
To calculate the bounce rate on your website, you need to take the total number of one-page visits and divide that figure by the total number of entries to a website.

Let’s say you have 3000 visitors per month on your website, and the number of visitors who immediately leave the site is 1500. That means your bounce rate will be 50%.

Here’s a way to measure your bounce rate metrics:
Good: 26-40%
Average: 40-60%
Poor: 60-100%
bounce rate metrics
P.S. The bounce rate isn’t always scary. For example, if you have a landing page that doesn’t have any internal links and users went to it and did not go anywhere else, the indicator will be high. The main thing is that these visitors have fulfilled the action that you wanted.

8 Main reasons why people leave your website
Now that you know that bounce rate is a measure of your site’s visitor satisfaction, it’s time to move on to looking at the main reasons people leave your website.

1. Your content is not optimized for search
If you want users to stay on your site longer and take some action, then you should create engaging content, promote it with relevant keywords, and relink blogs to each other. This way, users will get what they are looking for and spend more time on your blogs.

To fix this, you should take the time to create quality and relevant content and relink all your blogs to each other and optimize all texts and images for searches.

2. Your website is slow to load
If you have been putting off optimization of your site’s loading speed, then the time has come.

Internet users will not wait for your site to respond — instead, they will leave. Slow websites are no longer competitive. It is good if your site takes 2-3 seconds to load. There can be many reasons why your site takes a long time to load; as every site is unique. The best way to find out what’s wrong is to conduct a performance audit of your site.

3. Lack of optimization for mobile devices
According to the latest data, 56% of traffic comes from mobile devices — more than half of all users search for information using their phones. We think this is an excellent reason to make your site responsive.

Everything that is on your site should be displayed well on various devices:

your design
site content
navigation
internal links
multimedia files
According to the latest Google updates, if your site does not have a mobile version of the site, it will be shown below sites that do. Don’t forget to take care of your site’s responsive design so that the user does not leave the site.

4. Your website design is not attractive
Many businesses agree that website design is one of the main factors in why people leave a site. Outdated and unattractive website design makes people think that this site and its products are no longer relevant. We highly recommend redesigning your website from time to time — design matters.