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What is Google My Business?

Did you know that 97% of people learn more about a local company online than anywhere else?

As a local business owner, you want to ensure that when consumers search for local services, your company appears on their screen.

And that’s why Google My Business is beneficial to businesses of all sizes. It gives you a competitive advantage to manage your online presence and attract customers searching for your business on Google search and maps.

Furthermore, with a Google My Business account, you’ll be able to share photos of your products or services, access and edit your business information (name, location, hours, etc.), and respond to reviews. Over time, this will give your business better visibility and engagement.

google local pack
Google My Business is free, and there is no need not to take advantage of everything it offers for building your business. The only condition is that your business must have a physical location.

5 Benefits of Google My Business
Here are 5 reasons your business needs a Google My Business profile:

Improve your search ranking and the visibility of your business
Enhance your customer support and engagement
Boost sales and traffic volume
Reach a wider audience
Establish your brand as a business authority
Improve your search ranking and the visibility of your business
When a prospective customer searches for products and services your business offers using related keywords, first, you’ll see Google ads, then Google’s local 3 pack, and after that, the organic results.

By creating a Google My Business profile, you have a better chance of making to the top 3 local results, Google Maps and local finder, which will, in turn, give your business more exposure and leads.

Enhances your customer support and engagement
As earlier mentioned, with a Google My Business profile, you’ll be able to respond more quickly to comments, questions about your products and services, and address negative or positive feedback. Furthermore, customers are more likely to shop with businesses they can easily contact, so with your shared information, it makes it easier for them to call you to ask a question or make a complaint.

Boost sales and traffic volume
With local searches resulting in purchases 28% of the time, it’s no brainer that having a Google My Business account can positively impact your website’s traffic. Naturally, when people search for products or services your business offers and your business profile comes on, they’re most likely to click on your website to learn more about you. With an effective landing page and CTAs, they’re also more likely to complete a goal.

It helps you reach a wider audience
With an up-to-date Google My Business profile, you’ll be able to attract and engage a broader audience, a feat that would be difficult to achieve without running ads.

Establishes your brand as a business authority
As a result of the reviews, your business’ appeal to prospective customers is positively impacted. For example, a 4.7-star review depicts that your business is great at what it does, and as such, people are more likely to buy from you.

How to Create a Google My Business Account
To get your business on Google, here’s what you need to do:

Step 1: Visit Google My Business

Step2: Sign in to your Google account or create one if you don’t have any (it’s recommended to use an email address with your business domain.)

Step 3: Double-check if a business already exists with the same name/location. (If you have a business profile for an old business already at the same location, suggest an edit to have it closed.)

If your business doesn’t have a profile, click on “Add your business to Google”

check if a business already exists with the same name/location
Step 4: Enter the name of your business

Enter the name of your business
Step 5: Choose a business category (this can be edited later)

Choose a business category
Step 6: Add your business’ location (Although this is optional, it is highly recommended for SEO)

Add your location
If you offer delivery services, add that and the areas you deliver to.

delivery service areas
Step 7: Fill in your business contact details (phone number, website)

There’s also an option to have a free website created for your business if you don’t have one.

Fill in your business contact details
Step 8: Select a verification option. Either click on VERIFY NOW or VERIFY LATER.
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