Data analysis and qualitative data research work a little differently from the numerical data as the quality data is made up of words, descriptions, images, objects, and sometimes symbols. Getting insight from such complicated information is a complicated process. Hence it is typically used for exploratory research and data analysis.
Finding patterns in the qualitative data
Although there are several ways to find patterns in the textual information, a word-based method is the most relied and widely used global technique for research and data analysis. Notably, the data analysis process in qualitative research is manual. Here the researchers usually read the available data and find repetitive or commonly used words.
For example, while studying data collected from African countries to understand the most pressing issues people face, researchers might find “food” and “hunger” are the most commonly used words and will highlight them for further analysis.
The keyword context is another widely used word-based technique. In this method, the researcher tries to understand the concept by analyzing the context in which the participants use a particular keyword.
For example, researchers conducting research and data analysis for studying the concept of ‘diabetes’ amongst respondents might analyze the context of when and how the respondent has used or referred to the word ‘diabetes.’
The scrutiny-based technique is also one of the highly recommended text analysis methods used to identify a quality data pattern. Compare and contrast is the widely used method under this technique to differentiate how a specific text is similar or different from each other.
For example: To find out the “importance of resident doctor in a company,” the collected data is divided into people who think it is necessary to hire a resident doctor and those who think it is unnecessary. Compare and contrast is the best method that can be used to analyze the polls having single answer questions types.
Metaphors can be used to reduce the data pile and find patterns in it so that it becomes easier to connect data with theory.
Variable Partitioning is another technique used to split variables so that researchers can find more coherent descriptions and explanations from the enormous data.
Methods used for data analysis in qualitative research
There are several techniques to analyze the data in qualitative research, but here are some commonly used methods,
Content Analysis: It is widely accepted and the most frequently employed technique for data analysis in research methodology. It can be used to analyze the documented information from text, images, and sometimes from the physical items. It depends on the research questions to predict when and where to use this method.
Narrative Analysis: This method is used to analyze content gathered from various sources such as personal interviews, field observation, and surveys. The majority of times, stories, or opinions shared by people are focused on finding answers to the research questions.
Discourse Analysis: Similar to narrative analysis, discourse analysis is used to analyze the interactions with people. Nevertheless, this particular method considers the social context under which or within which the communication between the researcher and respondent takes place. In addition to that, discourse analysis also focuses on the lifestyle and day-to-day environment while deriving any conclusion.
Grounded Theory: When you want to explain why a particular phenomenon happened, then using grounded theory for analyzing quality data is the best resort. Grounded theory is applied to study data about the host of similar cases occurring in different settings. When researchers are using this method, they might alter explanations or produce new ones until they arrive at some conclusion.
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