helpful guide to creating YouTube thumbnails.

Tell a story.
Just as we do when we read a book, we want the videos we watch to tell a story. This means that your videos should have a flow and follow the fundamental elements of storytelling: having a beginning, middle, and end.

You’ll want your story to guide viewers through what you’re sharing with them, and they won’t be left confused and wondering how one clip is related to another. This post is a thorough explanation of the basics of storytelling and how you can apply its principles when editing your videos.

Use engaging elements in all your videos.
In addition to telling a story, adding engaging elements to your videos during editing is a great way to keep your audience engaged.

Engaging elements can be things like images, text and shapes, animations, music, and fun transitions. Be sure to choose an element that makes sense and complements your videos, as you don’t want to take the focus away from your high-quality content.

Create a baseline video editing style.
One of the best ways to streamline your editing process and keep your audience engaged is to develop a baseline editing style that you’ll use and apply to every video.

This means a consistent way of editing your videos, thumbnail style, music, transitions, and any other added elements that you’ll always use. You’ll spend less time finding new elements every time you sit down to edit, and your audience will come to recognize your consistent style.

For example, maybe you always give a snippet at the beginning of your videos of the most dramatic or exciting moment that will happen later on to draw in your audience. Keep up this consistent style with all your videos, as it will give you a consistent framework to work from and keep your audience engaged and wanting more.

Keep it simple.
Although it can be tempting to do as much as you can to draw in your audience, it’s also important to keep it simple and not overwhelm your viewers. Too many unnecessary transitions, loud music, images, and text can distract from your video content and have the opposite effect.

Aim to find a careful balance of original video content and supplemental elements.

Take time to step away and come back.
Editing video can be stressful, especially if you sit in front of a computer for hours at a time. It can become easy to second-guess your work, so it can be beneficial to step away for a while so you can come back fresh, energized, and ready to make a final cut.

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helpful guide to creating YouTube thumbnails.

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