How to Start Building Your Email List

First things first — you need to set up your “infrastructure” for list building. That is pick an email marketing service provider, create a set of incentives and design on-site subscription forms.

Let’s take a look at each step.

1. Choose an Email Marketing Provider

An email marketing service (ESP) is the software you use to manage all the list-building steps — subscription form design and setup, email collection, and subsequent campaign dispatches.

Create custom subscription forms for different pages
Segment your subscribers’ list into smaller groups by demographics
Design and schedule different types of promotional emails

On top, you get tools to analyze the effectiveness of each campaign, so that you could know:

How many people open your emails
Which email signup forms bring the most sign-ups
Who are your most active subscribers and what they like
Which types of emails generate the most website click-throughs

In short, an email marketing provider is your go-to aid for automating and analyzing your email list growth.

Top-Rated Email Marketing Software

Sendinblue: Ranked as the most intuitive by first-time users despite having a host of advanced email marketing features such as personalization tools, custom email automation rules, and a fully functional sales CRM.
Constant Contact: Provides drag & drop email design tools, excellent audience segmentation functionality, and an email automation suite. A great choice for small businesses.
GetResponse: Best suited for eCommerce businesses and marketers relying on webinars to build their email list.

For a more in-depth review of each service, check our best email marketing services comparison post.

2. Brainstorm Incentives for Subscription

Why would anyone subscribe to your email list?

A 2021 survey by HubSpot shows that people subscribe to an email list to:

Be notified about promos & discounts
Receive informational and educational content from the brand
Learn about company announcements
Get a bit of everything from above

As the data suggests, most people subscribe to a newsletter when they see value in it.

So your first goal is to analyze what type of ‘value’ could incentivize your target audience to subscribe to your newsletter.

COS uses a sticky header to advertise a 15% discount for new email subscribers — Ramit Sethi of ‘I Teach You to Be Rich’ encourages sign-ups with an Insider Kit.

Discounts and Promos

New customers view email as an acceptable ‘bribe’ to pay for access to savings.

That’s why nearly every online retailer incentivizes newsletter sign-ups with first-order discounts.

admin January 4, 2022

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How to Start Building Your Email List

1. Choose an Email Marketing Provider

Top-Rated Email Marketing Software

2. Brainstorm Incentives for Subscription

Freebies

Discounts and Promos

admin

Leave a Reply Cancel reply

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1. Choose an Email Marketing Provider

Top-Rated Email Marketing Software

2. Brainstorm Incentives for Subscription

Freebies

Discounts and Promos

admin

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