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Fast-fashion giant Zara is catching major heat for its recent ad campaign titled The Jacket, which features model Kristen McMenamy striking poses alongside mannequins decked out in white cloth and plastic.
The Spanish clothing retailer has drawn a massive uproar, with people drawing parallels to the Israeli bombardment of Palestinian people in Gaza.
ZARA ATELIER. Collection 04_The Jacket
A limited edition collection from the house celebrating our commitment to craftsmanship and passion for artistic expression. https://t.co/EiUO0avB4w pic.twitter.com/nK15aTYNdJ— ZARA (@ZARA) December 8, 2023
The controversial campaign is part of Zara’s Atelier series, which it describes as “a limited edition collection from the house celebrating our commitment to craftsmanship and passion for artistic expression”.
Social media is buzzing with shocked users pledging to boycott Zara in response to the outcry.
This is the beginning of your loss.
You will not kill the children with my money and the money of all my family and I will inform my friends and everyone I know@ZARA— Naomy (@naomy4life) December 9, 2023
You are disgusting!! Boycotting you forever!! Free Palestine 🇵🇸🍉🇵🇸🍉
— Zak (@z____a____k) December 9, 2023
cheap quality, disgusting campaign BOYCOTT it’s the answer
— Amjed Chelaifa 🦇🔊 (@AmjedChelaifa) December 9, 2023
The most disgusting propaganda campaign ever inspired by the killing of Palestinians and the destruction of their homes. Shame on you
— Imane Ibrahim🇱🇧 (@ImaneIbrahim1) December 9, 2023
Zara, however, has remained tight-lipped and not issued any statement addressing the controversy. The fashion giant is now in the hot seat as customers and critics await its next move.
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