We may not know you, but if you have a charity or nonprofits organization, we can help you.
If you have decided that charity microsites are what you need, then you can read more about how to build microsites for nonprofits in our blog.
If you do not understand the role of microsites for the charity organization, then we can dispel your doubts and give you a good reason to create it.
Creating a microsite is similar and dissimilar to creating a website. Every week we get a lot of inquiries about what a microsite is, how it can be used, and if it delivers the promised results for nonprofit businesses. To answer all the questions, our dedicated development team created this post.
What Is A Charity Microsite?
A microsite for charity is a separate page or site that operates separately from the main one and often has a different design and URL. A microsite can be so different that those who know your leading site may not recognize your organization.
Most often, it is created in a friendly, entertaining, and creative format. The very name “microsite” conveys the fact that it is a smaller site. It has fewer pages and less content, a specific call to action, and is built with one particular digital marketing mission.
Sometimes microsites can be confused with the landing page, but they are different things:
The landing page does not have a separate URL and navigation, and it also maintains the basic corporate identity.
A microsite has a separate URL, often has a different design, and has full website navigation elements.
Charity microsites focus on one goal. It is useful if you want to launch an annual fundraising event, report sensitive events, or share some vital information, webinar, or program.
3 Key characteristics of effective microsites
The domain and subdomain is different from the main website
Microsites for nonprofits are commonly temporary
It has a specific marketing strategy and purpose
Key Components of a Successful Microsite
Why use microsites for nonprofits?
As we have already partially mentioned, microsites campaigns for nonprofits can be used for several purposes. Most often they are created in order to focus on one marketing strategy.
By using charity web development you can:
Reach a specific target audience and get your message across
Create another platform separate from the main site, which allows you to increase your coverage
Attract more attention to a new event or new fundraising campaign
Explain the organization more deeply, using a friendly tone of voice
Express your idea using various media formats, without fear of overloading the main site
What should be included in a nonprofit website?
Creating a successful microsite for nonprofits requires effort at all stages of its development and planning. Upfront research and planning help you avoid problems and budget losses. Later on, it may not attract donors and will simply exist on the Internet. To avoid such frustrations, check or add the below features for a good charity microsite.
What Makes A Good Charity Microsite?
1. Having a clear and visible CTA
The purpose for which you are creating a microsite is to get more donations. Use a CTA to convey this to your site visitors. A clear call to action button will always bring results. Change the CTA depending on the main goal of the microsite. Are you calling for a charity evening? Then it would be better to formulate the CTA as “To register for the charity evening” or something similar.
2. Ability to change the microsite depending on the needs
The fact that you launched the site does not mean that the job is done. If you want to achieve the best result, then you have to listen to the feedback from people. Change your charity microsites to make them convenient for your donors.
3. Blogging
Creating unique content for a website about a particular event will help you stand out and bring you closer to your organization. Write it the way you want to read it. Get to the point, focus on the main purpose. Finally, try to write differently than you do on the main site.
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