Beginner’s Guide to Starting a Blog: Video Tutorial

STEP 1 – Choose Your Blog Topic and Name

The very first thing you need to do is choose a topic and a name for your blog.

Most successful blogs focus on one thing, whether it’s food, travel, fitness, fashion, or simply about your business.

Follow these three easy steps to choose a blog topic and find your niche.

1. Pick a Topic

We recommend choosing a blog topic that you feel passionate about or interested in. It’s even better when you’re an expert at something, as this helps you to grow your blog through writing quality content to help others.

Ask yourself the questions below and try listing at least 10 topic ideas.

• What do I want to learn more about?
• Do I have a hobby or passion that I can share?
• What do I enjoy writing about?
• Am I an expert in something?
• Am I passionate about something?

Here’s an example: If you’re interested in fitness and you like to train, it’s wise to share your knowledge in a blog that’s related to fitness or cover topics on training and nutrition. Through the blog, you’ll be able to get new clients.

2. Determine Your Niche

Since there are over 600 million blogs on the web, it’s important your niche is as specific as possible. This will help you stand out from the crowd.

Your niche could be a very specific target audience (e.g., high school students in New York City), a specific type of content you’ll share (e.g., step-by-step guides), a subcategory of your topic (e.g., hiking), or a combination of these (e.g., guides for New York City students who like hiking).

3. Confirm Market Demand

Once you have a few topic ideas, it’s important to understand whether you’ll be able to monetize your content. Will enough people be interested in what you want to share?

Think of a few keywords related to your topic. You can use tools like Google Keyword Planner and Google Trends to see how popular they are. Alternatively, you can look for online forums in your niche or run surveys to understand the size of your potential audience.

4. Choose a Name

Now that you have some topic ideas, you can start brainstorming names for your blog. To make your blog name stand out, keep in mind the following:

• Think about your goals: Understanding why you’re creating this blog will help you choose the right name. For example, do you want to share formal, detailed guides, or more informal and short blog posts? Make sure your blog name is not misleading about the type of content you plan on sharing.
• Think about your audience: Think about the people you want to read your blog. What name will appeal to them?
• Think about your industry: What are the names of the most successful blogs in your niche? Use these for inspiration, but make sure you come up with something original.

If you’re stuck with ideas or don’t know where to start, just use our blog name generator to get ideas — you can then personalize your name even further by using our tips.