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GOOGLE MY BUSINESS CHECKLIST

Any business can benefit from improved online marketing. Thankfully, Google My Business streamlines the process, and you don’t need a lot of tech knowledge to reap the rewards.

Solidifying the top rank on Google’s search engine results page (SERP) gives your business a different type of credibility than simple word-of-mouth marketing.

It’s not necessarily about attracting more customers. It’s about bringing in the right customers for your business.

When potential customers can easily find your business’ location and contact information on Google, you’ll attract a better quality customer.

To do that, you need to set up Google My Business properly from the start. Otherwise, you may not get the results you anticipate.

Going through this checklist of 20 easy steps will help you fill out Google My Business information faster

Google-My-Business-Checklist
Google My Business Checklist
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GOOGLE MY BUSINESS CHECKLIST
(20 OPTIMIZATION STEPS TO FOLLOW IN 2021)
1. MAKE SURE YOU QUALIFY FOR A LISTING
The very first step on your GMB Checklist is to make sure you qualify for a local listing on Google. Not every business qualifies for Google My Business listings. The long story short is that you need a physical location for your company in order to verify your business on Google My Business.

Mostly, customers need to be able to walk-in or make contact in person. Online businesses like affiliate marketing sites won’t qualify for Google My Business.

There are a few exceptions, but for the most part, Google My Business listings are for traditional, offline businesses.

guidelines for google my business
2. VERIFY YOUR BUSINESS’S INFORMATION
One of the next steps when setting up a profile is the Google My Business verification.

Verification means that you sign-off with Google that this is indeed your business.

Verification methods include mail, email, phone number. You can also use the Search Console to verify if you already have a website. Verification via postcard is the most common method to verify your business. You will need a physical location where Google can send the verification letter to.

Don’t confuse the verification address with the location you can add on your Google My Business dashboard.The verification address doesn’t have to match the business location. However, most of the time it does.

Google My Business Checklist Verification
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3. ADD YOUR BUSINESS NAME
This is one of the most important steps on your Google My Business checklist. After the verification process has been finished and you’re ready to start with Google My Business it´s time to think about your business name. It’s essential to add your company’s name as it appears in real life. Don’t try to get creative and type in “Cindy’s hair salon – the best haircuts EVER.”

That’ll get you kicked from Google My Business, meaning this has potential to get your listing suspended. Google usually doesn’t do that manually but the algorithm can detect suspicious activity such as keyword stuffing.

Unfortunately, the business name is a ranking factor and if you want to take advantage of it and stay compliant with Google´s guidelines you might want to consider a business name change. I know, this sounds quite overblown but if Google is your primary source to get business from your local area, it´s an option you shouldn’t ignore.

Represent your company’s name accurately and fairly.

Google My Business Checklist Name Optimization
4. PICK THE BEST CATEGORIES TO DESCRIBE YOUR BUSINESS
This is one of the most important points on your Google My Business Optimization Checklist.

Google My Business lets you pick one primary category and up to nine secondary categories. The idea is to state in the simplest terms of your business’s industry. You should pick the best Google My Business category to describe your business. The primary category directly affects what you’ll rank for on local search.

For instance, the best category for Rudy’s Bar would be under food and beverage. A secondary category might be entertainment if Mr. Rudy chooses to showcase his venue in such a way. Avoid stuffing your profile with irrelevant categories that don’t apply to your business.

Relevance is everything and details matter on Google.

Google My Business categories
5. ACCURATELY SPECIFY YOUR BUSINESS LOCATION
Only tick this box on your Google My Business checklist if you service your customers at your location or you run a hybrid model that includes both, a service area business and a physical storefront business. Service area businesses don’t need an address as they serve their customers at their location. (ref. #6) Don’t use a general location for your business. Remember to use the full mailing address, even if it doesn’t look too appealing to the eye. Customers need to find you and most of the time they’re quite lazy to search for anything. (We are all customers at some point, aren’t we? 😉 )

It’s not uncommon for businesses to reside in multi-story buildings or strip centers in a major city. Google needs a specific location to draw visitors to the proper SERPs because that increases customer experience.

The key here is accuracy.

Google My Business location
6. PINPOINT YOUR SERVICE AREAS
Every business is unique, so you may only provide services at your customers´ locations. A lawn maintenance and landscaping company is one example.

Independent contractors most often run into this problem. You provide services in person but not necessarily in one location.
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