HOW TO CREATE THE PERFECT CALL-TO-ACTION: GUIDE FOR 2021

Owners of small businesses may face many difficulties. A common thing they struggle with is figuring out the most efficient way to get people converted. Although each business requires a unique approach, the call-to-action button in 2021 is a universal element, which is a fundamental part of any successful marketing strategy. Professionally made, persuasive call-to-action buttons are critical if you want to improve conversions on your website, increase revenue and sales.

In this article, the Wishdesk web development agency shows you how to create a persuasive call-to-action button.

We’ll go over topics like:

What is a call-to-action button?
Common types of call-to-action buttons.
Where do I put a call-to-action button?
How do I make a call-to-action button?
Examples of great call-to-action buttons.
What is a call-to-action button?
The call-to-action button is a graphic element of a website, email, ad, etc. It makes the user perform some kind of targeted action — for example, signing up, subscribing to a newsletter, purchasing products, subscribing to services, downloading or uploading a file, etc.

Common types of call-to-action buttons
When you create content for your website, you may be interested in inserting a call-to-action. This is useful for social media, blogs, YouTube channels, podcasts, etc.

The most common types of call-to-action buttons are:

1) Web Page Buttons

One of the most common placements for a call-to-action button is a web page. You’ve seen these buttons before. Such buttons are quite big and stand apart from the rest of the page.

Web Page Buttons
The example of the CTA above has a bright orange background and is supported by a headline with subheader text. It calls you to action – Let’s get started and Send a Task.

Because of the button’s size, it is also easy to click. This is important for mobile users who are navigating your page with their fingers, not a mouse.

2) Anchor Texts in Blog Posts

When reading blogs you may have noticed some portion of the text is a different color from the rest. It is likely a call-to-action in a form of a link embedded in the text.

Anchor Texts in Blog Posts
The orange part in the text is clickable. It is a link that redirects website visitors to another page. However, in this case, the entire sentence is the call-to-action.

Including call-to-action elements in your text can improve user experience, and inviting your visitors to check related posts or follow you on social media may help increase conversions. The most common call-to-action, in this case, is asking users to register an account or to purchase your product.

3) Buttons in Emails

Сall-to-action buttons can be included in your emails, too. They are a powerful tool in email marking. They can be used to direct people to read a full article, to download a resource, to get a discount, etc.

Here’s an example:

Buttons in Emails
Notice the green color of the call-to-action button is a contrast to the white background. It helps to draw the reader’s attention and makes the button difficult to miss.

4) Text in Social Media Posts

If social media is a part of your marketing strategy, you should understand the importance of a good call-to-action. You need to make it very clear in your posts, because other things will be fighting for your users’ attention in social networks.

Take this example from a post on Instagram:

Text in Social Media Posts
The call-to-action is basically to read the post and go for it. That’s about as straightforward as it gets. It tells users what the next step is that they need to take to reach whatever you offer.

Now that we’ve covered the types of call-to-action buttons you can create, let’s look at where you should put them.

Where to Put Call-to-Action Buttons on Your Website?
Well, when deciding where to put your call-to-action button you have two main options: above or below the fold line.

Option 1 – Placing a call-to-action button above the fold line
At first glance, it may seem risky to ask the client to click a button as soon as they open the page. This approach is justified if the first screen your user sees is designed as a mini-version of the landing page, or if it is designed for those already familiar with your services. For example, you are bringing users to the page from your subscriber base to offer a discount.

If you’ve decided to put your call-to-action button above the fold line, make sure you have: