How to Start a Successful YouTube Channel for Your Business

01. Start with the basics

The first thing you’ll need to do is actually create your business channel, and YouTube makes it incredibly easy to do. With just a couple of clicks, you’ll be ready to dive into setting up your new channel. Here’s how to start a YouTube channel:

Sign into YouTube and click on the user icon at the top right of the screen

Click on the gear icon to get to your account’s YouTube Settings

Click on Create a new channel

Then choose “Use a business or other name”

Add your Brand name and click create. If you don’t yet have a name, you can craft a new one with a YouTube name generator.

02. Solidify your web presence

Once you have the basic setup of your YouTube channel, you’ll want to make sure that you have a complete web presence to accompany it. When viewers find your channel, they’ll likely want to know more about you and might search for your website as well as your presence on other social media platforms.

To ensure these viewers find what they are looking for, you should make sure you have an up and running website. You can either create one with the help of designer-made templates, or if you already have one, you can consider redoing it to make sure it matches the style of your new YouTube channel. You can then move on to a similar creation or revamp of your page on various social media platforms.

03. Fill in the about section

Once you’ve built up your complementary web presence, you may be wondering how to make sure you’ve started a YouTube channel that draws attention to your brand and brings in new viewers. To do so, fill out your profile and channel description. This is the first option you see after you have created a channel. Here, you should describe your brand and what viewers can expect to see on your channel. This is also a great place to add links to your website and other social media networks that you use. This description will appear in more than one place on your channel, so be sure to put your best foot forward when filling it out.

How to start a YouTube channelHow to start a YouTube channel

04. Channel your art

When you go to a YouTube channel, you’ll immediately be greeted with a large banner displaying the channel name. This is your cover photo and is prime real estate for introducing your brand.

You can make your cover photo as extravagant or minimal as you’d like, but just make sure that your brand is the focal point, as it’s going to be the first impression someone gets upon entering. Luckily, there are a great assortment of tools to get you started. Friendly reminder: YouTube recommends uploading your cover photo at 2560 x 1440 pixels with a maximum file size of 4MB. You can also learn how to make a YouTube logo to go on your banner and represent your brand.

Wix YouTube ChannelWix YouTube Channel

05. Know your market, know your content type

Since you’re starting a YouTube channel for your own business, you should have more than enough source material to work with, and you can approach your video content in more than one way.

If you have a complex product and want to empower your customers to learn more about it, video tutorials might be a great avenue for you. Want to show off great reviews from your customers? Testimonials may be the way to go. Even better, do both. This way, your channel has a variety of content to consume, which can resonate with different viewers.

As you learn how to become a YouTuber, remember to create content that’s aimed at your target demographic of your business. This is a powerful inbound YouTube marketing technique that draws customers toward your brand. The more that you cater to your target market, the more likely they will want to look into your business services.

06. Lights, camera, trailer

Like your channel art, you’ll also want to create your YouTube channel trailer. Channel trailers are usually short and sweet, and are a good introduction for new visitors. You can let your audience know who you are, what your business is all about and what kind of content they can expect to see in the future. Creating your channel trailer will also be good practice leading up to your first video.

07. Upload your first (official) video

At this point, you’ve probably done a fair amount of research about your first video, and if you already have your channel trailer under your belt, you have a bit of practice as well. Now it’s time to take and say “action.”

Once you’re done filming and editing, it’s time to upload a YouTube video. Given that YouTube relies on video uploads, you’ll find the upload option at the top right of the screen when you log into your account.

You’re not done yet, though.

How to start a YouTube channel: upload a videoHow to start a YouTube channel: upload a video

08. Optimize for search

When uploading a video, you’ll be asked to fill in a title, description and tags. These are essential components to have your video easily discoverable in YouTube search, so don’t skimp on them.

admin January 3, 2022

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