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How to Use Moz for SEO

There are so many tools you can use to help with your SEO efforts, but sometimes it can feel like a lot of effort (not to mention expense) using a new platform and finding your way around it in order to get the most value from it. Here we will introduce you to Moz – what is it, why could it help you with your SEO, and how can you get started? Read on to find out.

What Is Moz?
Moz.com is an SEO tool that helps you to track your website’s performance in SERPs and keep an eye on your competitors. It also features a keyword tool to help you decide which search terms you would like to target. Features such as Link Explorer and Keyword Explorer are available for free, but to track campaigns you’ll need a Moz Pro account.

Not only is Moz a very useful tool, but the website also features a whole host of resources to help you sharpen your SEO skills, such as the SEO Learning Centre, The Beginner’s Guide To SEO, and the Help Hub, which explains how to use Moz itself.

Why Is Moz Useful For SEO?
If you’re looking to improve your online presence and SEO is part of that strategy, an SEO platform can greatly help your efforts. There are a few to choose from, including Google Analytics, SEMRush and Ahrefs, and each comes with different benefits. While Google Analytics is a staple for any online activity related to your website, you can take your SEO further with a specialised platform. Moz is a good choice because it is easy to use and navigate, and offers a range of features to help you track your progress and compare your website with your competitors over time, as well as plan your future SEO strategy.

What Can You Do In Moz?
Let’s break down just a few of the features available in Moz:

Moz Pro Campaigns: Rankings
Within your Moz Pro Campaign, you’ll be able to see how your website is ranking for the keywords you are tracking. To set this up, you need to create a campaign by entering your website URL and connecting your Google Analytics account, and then enter the keywords you would like to target. You can also add labels to keywords, which helps you to filter your view and see how different types of keywords are performing – such as “Branded” or “Location”.

On the rankings page, there is an overview at the top of the page that shows the movement of your website in the rankings for your keywords, and how many featured snippets you appear in. Scrolling down, your Tracked Keywords Overview gives you a closer look at individual keywords. It shows the monthly volume for each, where you’re ranking for them, whether you’ve gone up or down in the rankings, and which URL is being used to rank for that keyword. The latter is useful so you can see whether the URL you’re ranking for is the best one for that keyword – is that really the page you’d like users to land on when using that particular search term, or should you be optimising another page to get a more appropriate URL to rank instead?

For rankings, at SilverDisc we don’t base our entire SEO strategy around this, and we believe rankings aren’t the be-all and end-all in terms of performance. After all, what good is ranking highly if people are clicking through but not making a purchase? It’s best to keep your goals in mind and use those to determine how well your SEO is going – such as revenue or transaction goals. However, it is still useful to see how well you are ranking for keywords so you can see where you may need to improve – especially to get into those all-important featured snippets and increase the space you take up on SERPs.
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