Video Marketing Fundamentals
Video Marketing Fundamentals
In this chapter, I’ll help you get a handle on the fundamentals.
So if you’re new to video, or want to make sure you’re on the right track, you’ll love this chapter.
Then, in later chapters, we’ll cover advanced tips, techniques, strategies and case studies.
But for now, let’s cover the basics of video marketing.
What Is Video Marketing?
Video marketing is the practice of planning, creating, editing, publishing and promoting video content in an effort to promote a brand, business or product. Common platforms that businesses use for video marketing include YouTube, Facebook, Snapchat, Vimeo and Instagram.
Why Is Video Marketing Important?
Video is quickly becoming the de facto content format online.
In fact, it’s no exaggeration to say that 2022 will be “the year of video”.
With that, let’s quickly look at some key video marketing statistics…
82% of internet traffic will be video by 2022 (Cisco). That’s only a few months away.
82% of internet traffic will be video by 2022
The world’s largest video platform, YouTube, is the 2nd most popular website on the planet (Alexa).
Alexa: Ten Most Popular Websites
And people don’t just visit YouTube. They spend significant amounts of time there. In fact, people watch 1 billion hours of YouTube videos every day (YouTube).
People watch 1 billion hours of YouTube every day
(That’s more than Netflix and Facebook video combined.)
The average user spends 40 minutes per day watching YouTube… just on mobile devices (comscore).
The average user spends 40 minutes per day watching YouTube just on mobile devices
Even social media sites not seen as traditionally video-focused are transitioning to video.
In fact, 60% of internet users now watch videos on Facebook (emarketer).
What Platforms Do US Digital Video Viewers Use to Watch Digital Video
When you dig deeper, you realize that online video is a lot more than cute cat videos.
In fact, consumers are using video to help them make decisions about what to buy and who to buy it from.
72% of consumers prefer to watch a video about a product than read a product description (HubSpot).
72% of Consumers Prefer to Watch a Video About a Product Than Read a Product Description
Half of internet users look for a video before visiting a store (Google).
Half of internet users look for a video before visiting a store
And 90% of consumers state that video “helped them make purchasing decisions” (Forbes).
90% of consumers state that video helped them make purchasing decisions
WhyMore Businesses Are Going All In With Video
Not surprisingly, more businesses are using video as part of their marketing campaigns.
86% of businesses now use video to help market their product and services (WyzOwl).
86% of Businesses Now Use Video to Help Market Their Products and Services
80% of marketers state that they’re happy with the ROI that they get from video ads (Animoto).
80% of marketers state that they are happy with the ROI that they get from video ads
93% of marketers report that video has helped them get more customers (Animoto).
93% of marketers report that video has helped them get more customers
And maybe the most interesting statistic of all…
Because video has such a high ROI, 99% of marketers state that they plan on continuing using video as part of their digital marketing this year (WyzOwl).
Wrapping Up
Now that you covered your last step, what’s next?
Well, I don’t recommend ending your video out of nowhere. That’s super jarring.
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