Web Design Tips for When You Feel Stuck
In order to help you come up with good ideas, we start with web design tips you can use immediately to improve what you are working on.
1. Use Pinterest Mood Boards
Pinterest is a great tool to create mood boards. You can collect visual material that you think would be helpful in your project or will provide a direction. These can be images, color schemes, layouts, existing websites, and more.
The mood board will act as a central hub for your design inspiration. You are also able to share it with clients or collaborators so they can contribute to their own material.
2. Create a Step-by-Step Plan
You know what they say: failing to plan is planning to fail. This is also true in web design. If the website design ideas fail to come around, maybe it’s because you haven’t dealt with the fundamentals yet. Only when the basics are in place, will you be able to put creative touches on top. Here’s what planning can look like:
- Define the website’s goal — You need to know what the site is actually supposed to accomplish. If you don’t, what the hell are you designing towards? Good goals are SMART: Specific, Measurable, Attainable, Relevant, and Timely.
- Sketch out the buyer’s journey — Besides the overall goal, you also need to figure out what road you want visitors to take. From when they hit your site all the way to whichever objective you have in mind. That way, you can create a structure to guide them along the way. Hubspot has a great article on that.
- Come up with a style guide — Creating a style guide will help you stay consistent in your design. It defines fonts, colors, and other design elements. Using one promotes uniformity, especially when working with others. Google is a good example.
- Plan your SEO — Planning is also important for SEO. Create a website map to understand how to structure your information for both visitors and search engines.
3. Focus on the Structure First
Just like making a plan, concentrating on your website’s structure first helps you step away from the process and get more of a bird’s eye view.
It can help to work with a different medium than your computer. For example, by making sketches on paper with a single pen, you can forget about colors and other details for the moment. If you are using flipcharts or a whiteboard, you can even make the whole thing collaborative.
A great exercise can also be to draw the website on a post-it note. This will force you to stick to essentials. A variation of this is to create your design in shades of gray first and only add color later. This way, you are forced to establish a visual hierarchy without relying on color.
If you are hell-bent on using your computer to design, you can use the “squint test”. That means moving away from the screen and squinting your eyes. The blurred image will show you what is most obvious on your site and what the first-time visitors will most likely notice first.
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