A website color scheme is a collection of colors that you or your web designers will use to design your website. It’s more than just the color of your background and your logo. A website color scheme consists of color palettes that will be used everywhere in your website, including visual assets, headers, text, CTA buttons, and more.
Website color schemes don’t simply create style and appeal. Instead, they determine the way users will see your website and brand.
The influence of color on the human brain is a real phenomenon. Whether we consciously feel their effects or not, colors have a major impact on how our brain processes information and the world around us.
The use of color has real and strong effects on the viewer. As a result, it affects consumer behavior too. For example, 85% of shoppers said they purchase products based on color alone.
By choosing the right color palette for your website, you can change the way people think of your brand and generate lasting emotions that will drive consumers’ purchasing decisions.
Examples of Trendy Website Color Schemes
We analyzed some of the best-designed websites on the web to uncover which color schemes are most trendy and successful in 2021. Here are 56 examples to inspire your website’s color scheme.
1. Bright Accent Color
If you want to direct the user’s attention to a particular section of your page (for example, a CTA), you can do that by using an accent color — this is a color that you can use in smaller quantities compared to the rest of the color scheme.
While you can also use vivid, bold, or neutral colors for this purpose, using a very bright color with a neutral color like grey will likely create a staggering effect, as you can see in this example.
2. Natural Color Scheme
The Eleven Plants for Dum-Dums & Cool Ppl website relies on different shades of green and some brown hues on a neutral cream background. As green is associated with prosperity and nature, it lends itself beautifully to all kinds of organic or natural products and brands focused on the outdoors and nature.
Brown is often used by food and agriculture companies — typically paired with green — to convey natural and organic ideas.
3. Colorful and Fun
Low Five Brewing combines several different colors on its visuals and backgrounds to create a fun and unusual environment for the user. In particular, this website uses very bright colors, which help create a unique experience.
One study found that saturated and bright colors are associated with arousal. Consider using bright colors to grab your users’ attention and communicate enthusiasm.
4. Balance with a Bright Accent Color
Digital marketing agency Perfect Storm created a balanced color scheme on their site, but also added a bright red accent to highlight important elements. In fact, using red color for call-to-action buttons across your website can help increase your conversion rate and make the UI design more intuitive.
5. Colorful yet Calm and Balanced
The Fabulatorij website uses many colors but manages to create a relaxing vibe by using pastel shades. Warm and cool colors are combined to create a colorful but approachable atmosphere.
Choose a combination like this if you want to make your website colorful but not overwhelm your users with colors that are too bright or vivid.
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